Branding expert Reilly Newman at Motif Brands said the beef renaissance among young men may be attributable to the rebranding of it as protein.
“This is the pendulum swinging from the fake meat and plant-based trends that previously were a flash in the pan. Since then, protein has become top of mind as new brands flaunt the amount in their products, which has been in tandem with the rise of the reframing of meat as protein thanks to brands like Chipotle,” Newman said.
“The health aspect of meat has become more popular as podcasts and influencers share the protein power behind meat.”
