“Just because Threads is new doesn’t mean you should join. Reilly Newman, Brand Strategist at Motif Brands, notes that the platform has already lost more than 80% of its initial users since its launch.
“It’s a brand decision to ensure the platform agrees with your position in the market and the audience you are trying to reach. It also is a business decision because you will invest time, effort, and money into the platform. If a medium, like Threads, is deemed like a good decision on both of these fronts, then it could be worth a retailer’s time to experiment on the platform,” Newman says.”
“A content strategy for Threads would be similar to a strategy for Twitter(X). Just as we have seen brands like Wendy’s, Old Spice, and Denny’s be successful with unique content that leans heavily on humor, we can apply some of this strategy to a Threads content strategy. Wordplay and clever quips would do best as they can be supplemented with some imagery and important information like new product releases or seasonal sales,” Newman advises.”
