Psychology Archives - Reilly Newman - Brand Positioning and Strategy

Americans spend $10 billion more on Mother’s Day than Father’s Day. What’s going on?

by reillynewman

Why So Many Brands Name Products For Montana

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The Hidden Message You Never Noticed on a Coca-Cola Bottle

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38 Hidden Messages in Logos You See All the Time

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Tariff saga creates a meme war on social media, making it difficult for brands to ‘control the message’

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Beyond the sticker shock: How ultra-premium foods are reshaping shopper behavior

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Consumers are increasingly motivated by politics

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5 Key Signs You’re Wasting Money on Brand Loyalty Instead of Finding Better Deals

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PSA: Restaurant Logos Are Designed To Trick You Into Feeling Hungry

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Instacart, Mountain Dew Among Super Bowl 59 Ad Winners

by reillynewman