“These kinds of marketing methods are well-known to many professionals in the field. I had a quick conversation with Reilly Newman, founder of Motif Brands and well-known brand strategist, to ask just how impactful these methods are.
“I believe it’s a clever marketing strategy that leverages the outlandish approach to “perfume” to promote their new sandwich. The perfume gets attention and headlines while it coincidentally promotes the new sandwich via association. We have seen brands like Tesla, Taco Bell, SouthWest, Red Bull and others pull off similar stunts.
Overall revenue may see a bump from the increased attention and further top of mind, while the long term benefits of being seen as funny, relevant, and bold may make the brand much more appealing to consumers.”
