“I see prebiotic sodas being in the happy middle with their position in the market being that of taste and reason,” said Reilly Newman, founder of Motif Brands. Prebiotic sodas’ “great taste mimics our favorite sodas, but with the health benefits of prebiotics and better ingredients. However,” Newman added, “the perceived value must be clear as well, to justify the price.”
“Since this [prebiotic soda] market has proven effective and shows growth, I see large brands of classic soda wanting in – they will most likely try to commandeer one of these brands,” Newman said.”
