“I am a big believer that retailers that offer member-only subscriptions would be a great value-add for consumers. From a brand perspective, this has the potential to streamline the relationship between the brand and consumer, creating a communications channel for brands to target their most loyal consumer,” shares Reilly Newman, brand strategist for Motif Brands. “For the initiative to be successful, retailers will need to focus on the long-term LTV (lifetime value) its subscription model offers shoppers.”
