“Reilly Newman, founder and brand strategist of branding studio Motif Brands, reflected on the emerging digital challengers shaping the industry.
He remarked: “The announcement surprised me, but it also makes sense. These dollar stores blew up in 2020; their stock prices were going nuts at the time, and rightfully so, because people were trying to make every dollar count due to the uncertainty in the market. But these competing digital forces have driven out these low-cost providers.”
While quoting Jeff Bezos’ famous line, “Your margin is my opportunity,” Newman explained how digital brands have undercut brick-and-mortar businesses by operating with lower overhead costs and offering identical products at competitive prices.”
