“Coca-Cola’s approach is smart because their brand has always been about community. They consistently promote ‘share a Coke’ or depict social gatherings enjoying a Coke together”
“Coca-Cola has always been a brand about accessibility and inclusivity. If the brand were to take a political stance on a hot topic, this would be counter to their brand because they would instantly alienate a group of potential Coke consumers,”
“Coca-Cola stresses “the nostalgic undertone of an enchanting America who lived in harmony with a shared dream,” Newman said. “They have bottled the feeling of walking down Disneyland’s Main Street – a time when your neighborhood was neighborly and politics weren’t political.”
