Reilly Newman, brand strategist and founder of Motif Brands, sees Tesla’s current problems as rooted in a psychological contradiction. Many Tesla buyers identified with what they believed was Tesla’s progressive image and perhaps bought the car because of it. While the car hasn’t changed, the company’s CEO is now constantly attacked by progressives.
“This is irrational as many of us do not know the CEOs of the brands we buy regularly, yet they could have opposing views or beliefs,” Newman told us.
