“Improved brand and employee experience. According to Reilly Newman, Founder of Motif Brands, dynamic pricing can help reduce strain on business systems. This helps balance demand and improve service quality while attracting customers willing to pay more.
“There’s great software to … determine prices based on the patterns of your audience and the surge times,” Newman said. “The software can learn more [about] your transaction history and predict future spikes in demand based on variables, and [set the] price accordingly.”
