Reilly Newman, founder and brand strategist at Motif Brands, likes Home Depot’s strategy.
“Home Depot has always had a great position in the market as it focused on the contractor,” he told The Epoch Times in an email.
“Yes, they do have DIYer appeal, but to the extent that these buyers want to feel like the contractors they see who truly know what they’re doing. Home Depot doesn’t focus on the facade like other options, but they still offer a great selection and aren’t covered in frills.”
Newman sees Home Depot taking a path similar to Costco’s.
“They are transparent brands that avoid outrageous mark-ups and are true to their customers,” he said. “This has allowed these brands to create a lasting trust that surpasses any marketing stunts.”
