“Reilly Newman, brand strategist and founder of Motif Brands, noted that understanding consumers’ needs is one of the best ways for brands to signal “relevancy, meaning, and value to that individual.”
“In essence, value is determined by the meaningfulness of your offering and the relevance by which you communicate and frame it,” Newman said to The Food Institute.
“The byproduct of this is customization to their needs and desires, which is the ultimate value in today’s marketplace.”
