“That is a unique flavor that [consumers] are intrigued to try,” said Reilly Newman, founder of Motif Brands. The name implies an indulgence which are typically always higher priced or perhaps something you don’t need to purchase in the first place like that ice cream you love or your favorite bottle of wine.”
“They are able to signal with the purchase and partaking of the fruit is an experience because it is a rare situation,” Newman told FI. “Ultimately it makes them feel a certain way because it is no longer just about the fruit. It is about them.”
“Economically, this signaling drives the irrational behavior we see in consumers because it goes right to the heart of our emotions behind purchases,” said Newman. “It also plays a role in pricing strategy and brand strategy because everything we do as humans says something about us.”
