Meta (Facebook) shocks retail world with unexpected news - Reilly Newman - Brand Scientist, Business Strategist

“And as Reilly Newman, founder of Motif Brands, tells TheStreet, it isn’t the only risk Meta is facing.

The desired behavior of shoppers is likely to be uphill for Meta because the brand isn’t associated with a “physical” brand in the minds of consumers,” he speculates.

The brand’s position as a social media and advertising empire frames it not as a product brand. Overcoming this perception will be challenging because it involves rewiring how people view Meta, which must be accomplished through reassigning new meanings via associations.”

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