“Private labels are extensions of the main brand where quality is taken into account in a much more immediate manner,” said Reilly Newman, brand strategist and founder of Motif Brands, to TFI.
“Target may be having a slight reality-check from the audience whose expectations for quality or enjoyment is misled by the strong design language and presentation that Target is known for. The gap between the expectation and actual experience may be drifting too far, which results in trust being subtracted along with sales.”
