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The Physician of Position™

Is being the ‘underdog’ enough for Under Armour to arm itself against Nike & Adidas?

February 3, 2025Brand Strategy,marketing,PsychologyPsychology,Brand Strategy


by reillynewman

Hunger Games: How Gamified Loyalty Programs Help Restaurants Win

January 31, 2025Behavioral Science,marketingBehavioral Science,Brand Strategy


by reillynewman

Chicken Chains Leading Fast Food’s Next Wave

January 3, 2025Brand Strategy,Behavioral ScienceBehavioral Science,Brand Strategy


by reillynewman

Walmart's big 2024 is partly thanks to an age-old strategy

December 23, 2024Brand Strategy,retail,Branding,businessBrand Strategy


by reillynewman

Costco Beats Earnings Estimates on Strong Online Sales, Opens 897th Store

December 14, 2024membership,Behavioral Science,retail,Brand Strategy,businessBusiness,Brand Strategy,Behavioral Science


by reillynewman

Jaguar’s Miami EV launch invites new wave of criticism, but CCO says brand is undeterred

December 3, 2024Brand Strategy,automotive,businessBusiness,Brand Strategy


by reillynewman

What Executives Can Learn From Jaguar’s New Rebranding Campaign

November 23, 2024Branding,Behavioral Science,Brand Strategy,PsychologyPsychology,Brand Strategy


by reillynewman

Home Depot Sales Improve on Seasonal, Hurricane-Related Demand

November 14, 2024Brand Strategy,business,Psychology,retailBusiness,Brand Strategy


by reillynewman

What Killed Kmart? Key Retail Missteps Led to Demise

November 6, 2024Brand Strategy,retail,businessBusiness,Brand Strategy


by reillynewman

Is the DNC’s Taylor Swift campaign powerful or ‘popular by association’?

October 21, 2024Brand Strategy,Politics,PsychologyPsychology,Brand Strategy


by reillynewman

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