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The Physician of Position™

Finger Lickin’ Fragrance: KFC Launches ‘No.11 Eau De BBQ’ Perfume

May 6, 2024Brand Strategy,marketingBehavioral Science,Brand Strategy


by reillynewman

What Is AI Price Optimization?

May 6, 2024Pricing,aiTech,Pricing


by reillynewman

Pennsylvania vs. Perrier: Your beloved mineral water is actually a soda, court rules

April 30, 2024Psychology,Publication,Brand StrategyPsychology,Brand Strategy


by reillynewman

Marketers unpack why 99 Cents Only Stores shuttered its 371 locations

April 5, 2024Brand Strategy,EconomyBusiness,Brand Strategy


by reillynewman

The Rise Of Stanley - How a humble tumbler became a status symbol

April 2, 2024Brand Strategy,Psychology,Behavioral ScienceBehavioral Science,Brand Strategy


by reillynewman

April 1, 2024Publication,Brand StrategyPsychology,Brand Strategy

The Cost of Loyalty – How Trader Joe’s & Costco Do It

March 29, 2024Psychology,Brand Strategy,PricingPsychology,Brand Strategy,Pricing


by reillynewman

Limited-Time Offers Providing Major Appeal

March 21, 2024Psychology,Brand Strategy,PricingPsychology,Pricing,Behavioral Science


by reillynewman

Co-Branding Brings Recognition, Expands Market

March 13, 2024Branding,Psychology,Brand StrategyPsychology,Brand Strategy


by reillynewman

Why Legacy Beverage Brands are Revamping Their Image

February 15, 2024Brand Strategy,BrandingBrand Strategy


by reillynewman

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