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The Physician of Position™

Milk Wars: Labeling Battles Escalate

February 13, 2024Branding,Psychology,Brand StrategyPsychology,Brand Strategy


by reillynewman

Growing Consumer Anxiety Dictating Americans’ Spending

January 22, 2024Behavioral Science,Brand Strategy,PsychologyPsychology,Pricing,Behavioral Science


by reillynewman

A $45 Stanley water bottle is everything that’s wrong with America right now

January 14, 2024Brand Strategy,Pricing,PsychologyPsychology,Brand Strategy


by reillynewman

Understanding Gen Z’s ‘Menu Anxiety’

January 8, 2024Psychology,Behavioral Science,PricingPsychology,Pricing,Behavioral Science


by reillynewman

A Hallmark Movie, but Make it Shoppable: Walmart’s Add to Heart

December 15, 2023marketing,Brand StrategyBrand Strategy


by reillynewman

What’s Behind Endeavor’s Talk of Going Private, Selling Assets

October 27, 2023Brand Strategy


by reillynewman

Boost Brand Awareness With Threads

September 20, 2023Brand Strategy,marketing,Behavioral ScienceBehavioral Science,Brand Strategy


by reillynewman

Coca-Cola Finds Marketing Success by Sidestepping Controversy

September 18, 2023Brand Strategy,Branding,PsychologyBrand Strategy


by reillynewman

Brand Management and Psychology

June 9, 2023Brand Strategy,business,PsychologyBusiness,Psychology


by reillynewman

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