“Brand mascot statues connected so well with consumers in the past because of their ability to put more than just a face to the brand,” noted Reilly Newman, the CEO of Motif Brands. “The psychology at play is that while mascots embody the brand through association; they are not the logo. This extension empowered the identity of the brand to do more than a logo can do on its own, giving, using of anthropomorphism to give a brand a personality that adds more depth to the brand.”
